What makes a niche brand?
Whether it be through de-centralized production, protection of craftsmanship or the commitment to quality.
SME’s continue to champion luxury values in an over saturated world.
At The Niche, we are committed to bringing the best of these Brands to Chinese consumers.
What we look for
Contemporary
Craftsmanship
Heritage
Ethical
Smaller luxury labels that set trends in industry in their willingness to push boundaries in design colour and cut.
Often artisan’s remain niche as the nature of high quality production is that its limited in numbers
Niche brands have often shaped entire industries, whether it be through their commitment to quality, association with royalty or simply products that have stood the test of time.
We often look to innovators, changemakers and disruptors to impact the future. This innovation rarely comes from the status quo and instead a collection of people and brands who demand better.
